Lafarge Zimbabwe appoints new chief as it battles rising competition
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LAFARGE Zimbabwe has appointed a new chief executive to take charge of the company as it battles to steady market share in light of growing imports and rising competition from local rivals in a liquidity parched market.
Kaziwe Siame Kaulule’s appointment as new chief executive took effect this month as he replaces Amal Naiel, who left Lafarge Zimbabwe “to pursue other personal interests” having been in charge of the company for five years.
The government of President Emerson Mnangagwa has relaxed import restrictions on products such as cement as local companies battle to sustain productivity and meet demand in light of foreign currency shortages.
This has raised competition for Lafarge Zimbabwe, which also has to face up to bigger rival, PPC Zimbabwe and Chinese- backed producer, Sino Cement Zimbabwe.
“He has a track record of achieving operational excellence while supervising cement, aggregates and ready-mix teams in highly competitive markets, said Lafarge Zimbabwe of its new chief executive yesterday.