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RwandAir throws weight behind destination Zimbabwe

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RwandAir has thrown its weight behind destination Zimbabwe and remains hopeful of sustained business with increased levels of support in future.

The airline recently said that it had stepped up efforts to increase the levels of business and leisure tourism into Zimbabwe.

“RwandAir has four scheduled services between Kigali and Harare each week, and it is our hope to increase these as and when the need arises.

“We have been especially keen to increase the level of traffic into Harare from East Africa, where there are a large number of nationals and expatriates who wish to visit other parts of Africa, and for whom Zimbabwe is an appealing destination,” said Ada Magezi, the RwandAir Country Manager for Zimbabwe.

Mgezi said they were keen to stimulate growth in traffic into Harare and that such growth would come from a wide range of source markets around the world.

“We know that Victoria Falls is the country’s premier tourist attraction, and it is there that most tourists travel. But we also wish to see tourists undertaking visits to all the other wonderful attractions across Zimbabwe, from Hwange and Lake Kariba to Mana Pools and the Eastern Highlands, and from Great Zimbabwe and the Lowveld to Bulawayo and the Matobo Hills, as well as all the other places that offer such interest and excitement to visitors.”

Rwandair is one of Africa’s fastest-growing airlines. It now services destinations in Africa and across the world within its route network.

The airline said that Africa’s potential as a travel and tourism destination was enormous and capable of playing a meaningful role in helping the continent to realise that potential.

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RwandAir flew to Harare with a delegation comprising Uganda travel agents.

This visit was hosted by RwandAir and was part of its ongoing efforts to create greater interest in business and leisure travel to Zimbabwe from East Africa.

The group brought by RwandAir from Uganda this weekend has been exposed to just some of the range of activities available to visitors who choose to include Harare in their itineraries.

“We identified a group of travel agents whom we felt would be interested in, and benefit from, a visit to Harare, which is a destination Rwandair has serviced for about 18 months. Airlines are the foundation of the travel and tourism sector, as they provide the means by which travellers can visit destinations, especially those far from their points of origin.

“Not only do we provide the air transport that carries passengers across the world, but we also engage in a great deal of destination marketing in order to highlight our routes and to encourage traffic on those services which we provide,” Magezi said.


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